I will try to keep this as short as possible, but here is a rough summary of my expansion plan:
When the current tv rights deal comes to an end at the end of 2011 (new tv rights deal commencing in 2012), I think the first team that will definitely be admitted into the NRL (and I hope will be admitted) will be the WA Reds (they've got a plan. Starting from scratch, they are currently in the JB Cup, and will be promoted to the QLD Cup (2nd highest comp in Australia after NRL) next year in 2009. Not to mention the strong comp and local juniors over there). I'd love to see the game in Perth get back to what it was pre-SL. Since then, Union has made up a lot of ground on them. The WA Reds will definitely 100% get admitted. When they succeed, Union over there will die in a sea of red-ink (Union's already in a lot of trouble, with waning tv ratings and financial difficulties). Also, not to add, the conflict of interest part. News Limited will only choose sides in areas, which will lead to more Foxtel subscriptions. Perth, being the 4th largest city in Australia and population over 1 million, perfectly fits their plan.
Second team I'd love to see in the comp in 2012 (and the team I believe deserves a team the most) is Central Coast Bears. Won't go into the long rant on this (save that for another time), but they were definitely the most screwed over side in the post-SL aftermath. When I went to the Mariners-Jets semi final there, and there was over 19,000 ppl there, after the match I thought to myself, "Man, oh man.........League really missed out bigtime on the Central Coast". The Bears were also screwed over bigtime in the 2004 admission campaign. Gold Coast had nothing on them at the time (which is another thing I’ll get into another time), Bears had all bases covered: Great local junior program, top-class stadium etc. If Bears got admitted, it would not only heal a lot of wounds from SL, but also, they’d be very well supported, and would (like the Titans did in Carrara Stadium) have near sellouts each home game. They’d also have the largest supporter base (geographically wise - Central Coast + entire North Shore of Sydney (excluding Northern Beaches)) of all the teams in NSW, which would pose a huge threat to struggling Sydney teams (hence one of the reasons why the NRL won’t admit them).
So, Perth and Central Coast (post-SL) I would say have been the "two big MISSED OPPORTUNITIES" by the NRL.
By the end of the next tv rights deal in 2016, I'd say the next two teams admitted should be Wellington and a 2nd QLD side. With the QLD side, I’d love to see it based in Sunshine Coast. Nice area and lifestyle up there. However, the problem is: are the QLD government willing to fork out another $150 million, 25,000 seat luxury stadium like that of the Gold Coast Titans at Skilled Park? If the answer is NO, then I’d have the QLD team based in North Brisbane (Redcliffe/Moreton Bay area; a very well supported area in QLD with the Redcliffe Dolphins in QLD cup), with them playing their home games out of the first-class Suncorp Stadium. Nearly every round, there’d be a game played at Suncorp (hence max crowd attendances and revenue).
The article mentioned about Darren Lockyer is a nothing but a pipe dream. Mackay would never get a side. Two words: 'commercial viability'. You have to understand that there is only 70,000 ppl in Mackay (not big enough population wise) and financial backing and sponsorship to maintain a team in the NRL would be nearly impossible. Also, playing out of suitable stadium, finding the thousands of millions of dollars to fund that ground (again, remember, only 70,000 ppl live there) up to even Brookvale Oval standard (which is crap as you guys know), is another one. Not only to mention (as I've mentioned earlier with the 'conflict of interest' point) that payTV isn't as accessible in those regional areas, added with the fact that even if it was, there wouldn't be enough payTV subscribers to keep long term, sustainable interest up there. Some of them don't even get Austar (which is regional payTV).
I'll elaborate on the remainder of the expansion plan in a future post, but I'm off to bed now.