I've just been spending a bit of time looking at the Storm 'system' and what is the essence of what they do that is different to other clubs in the recruitment and retention space...and what stood out to me is not in their strategies to recruit their playing stocks but what they do in the recruitment and retention of their coaching, player development personnel and other elements in their back of house operational workforce:
Craig Bellamy – Head Coach(2003-2024)
Marc Brentnall – Assistant Coach and Ops Manager (2013-2024)
Aaron Bellamy – Assistant Coach (2017-2024)
Ryan Hinchcliffe – Assistant Coach (2019-2024, *player 2009-2015)
Todd Lowrie – Assistant Coach (2022-2024, *player 2010-2011
Jason Ryles – Senior Assistant Coach (2015-2020 and 2024)
Frank Ponissi – General Manager – Football (2007 – 2024)
Billy Slater – Specialist Coach (Part-time) (2019 -2024)
Cooper Cronk – Specialist Coach P/T for Roosters and Melbourne Storm (*player 2004-2017 )
Joel Selwood – Leadership Coach *(AFL Playing background with Geelong - Storm coaching role 2022-2024)
Matt Duffie – Pathways Coach (2022-2024 * player 209 - 2015)
Tim Glasby – Recruitment Officer and Pathways Manager (2021-2024, *player 2013-2017)
They clearly build their recruitment and retention of coaching and mentoring capability from those who can live and breathe the 'Storm' way....I think if I did the same level of investigation for the Roosters, I'd likely see a similar pattern.
What it also points to, is that those that leave the Storm system (AOB, Jason Ryles, etc) might know the 'Storm' way BUT it is not that simple to replicate their back of house operations because the Storm still control the 'Intellectual Property' which is tied up in their own brains trust.
Just found this really interesting to explore

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