IMO, I think this is bigger than just winning a premiership or 2 (as much as that is the goal each year). This is about transforming a team into a perennial contender, much like Storm, Roosters, etc.
I’d rather that than a short window where we are a chance to win a premiership. Look at the Bulldogs now. They made the GF in ‘12 and ‘14 which were successful seasons, but it clearly wasn’t sustainable. Hell, look at our run to the QF in ‘13 with Bennett and price we are now footing. With West’s behind us, I think Brown is hoping to set up long term, sustainable success.